Michelin, the world’s leading tire company, unveiled the MICHELIN Energy XM2+ with the tagline: “Your Stopping Superpower” at the Manila Polo Club September 11. Targeting young and budget-conscious consumers looking for tires with safety and performance that last, the MICHELIN Energy XM2+ is the ideal fitment for small- and mid-size passenger cars. Developed to outperform its previous generation in wet braking, the MICHELIN Energy XM2+ offers ultimate safety – both when new, and throughout its useful life.
Michael Nunag, Michelin Chief Representative to the Philippines revealed that: “The MICHELIN Energy XM2+ improves, in various aspects, on its predecessor – the MICHELIN Energy XM2, which has been a leading mass-market tire for 8 consecutive years. Its performance is made to last. Also, the tire’s “Stopping Superpower” is preserved at a high level, even when the tire has been used for a long time. As its advertising campaign goes, MICHELIN Energy XM2+ is a “Stopping Superpower”, keeping consumers safe and confident on the road, time after time.”
Michelin chief representative to the Philippines Michael NunagRead more here: https://conandaily.com/2019/09/11/michelin-energy-xm2-is-the-stopping-superpower-for-small-size-mid-size-passenger-cars/
Nunag explained that the MICHELIN Energy XM2+, with a new full-silica rubber compound, provides shorter wet braking distances by 1.5 meters when new, and by 2.6 meters when worn, compared to the average of other premium tire manufacturers*. The tire also offers longer mileage that outlasts other premium tire manufacturers** by 25%.
“The ‘+’ sign on the sidewall denotes the rubber compound upgrade that is behind the braking superiority of the MICHELIN Energy XM2+ versus its predecessor. The tire also maintains the Green ‘X’ marking of its predecessor, indicating optimized fuel savings. We hope the combination of enhanced safety and superior value-for-money will particularly appeal to the younger consumers,” Nunag added.
The new MICHELIN Energy XM2+ is now available at Michelin’s authorized dealers across the nation in 36 sizes, from 14- to 16-inch diameter. For more information, please visit www.michelin.com.ph